Top Beauty Retail Apps on iOS in Oceania Q2 2025

In the second quarter of 2025, the top beauty retail applications on the iOS platform in Oceania showed varied performance in terms of downloads and active users. Here’s a look at how each app fared during this period, based on data from Sensor Tower.

MECCA - Beauty Shopping experienced a steady stream of downloads, peaking at around 7.8K in early April. The app maintained a consistent number of weekly active users, fluctuating slightly around 141K throughout the quarter.

Sephora - Beauty Shopping saw its downloads rise to approximately 8.1K in the first week of April. The active user base showed a gradual increase, reaching over 85K by mid-June, before settling at 76.5K by the end of the quarter.

Adore Beauty | Shop Beauty Now had a notable spike in downloads, climbing to 6.7K in late June. Active users mirrored this trend, peaking at about 36K during the same period.

OLIVEYOUNG GLOBAL observed a modest increase in downloads, with numbers reaching about 1.4K in early June. Weekly active users rose to around 4.2K in the same timeframe.

Finally, Lush Fresh Handmade Cosmetics showed a gradual increase in both downloads and active users. Downloads peaked at 947 in late June, while active users reached 1.1K around the same time.

For more detailed insights and data, visit Sensor Tower.